DKGroup

Tuesday, April 26, 2005

DoubleClick Sold to Buyout Firm for $1.1 Billion

The deal will bring to an end the 6 1/2-year run as a public company for DoubleClick, which was an early symbol of the rise of the dot-com world. The fact that interest in the firm ran high is not surprising given the resurgence in online marketing spending on everything from search marketing to more traditional banner ads

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